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The Article Format

Flashback: In the early 2000s, the Internet saw the first blogging software like WordPress come up. They popularized the concept of writing (or blogging) as articles, also called posts. Each article would have a headline, byline, published date, a cover image, and tags. Blogs created a whole new identity for erstwhile print stories and enhanced the reader’s interaction with the author’s text. For journalists and writers, it represented continuity. The article is a legacy continuation of the two-dimensional format in which we published stories in print (on paper).

Internet-first Platforms doubled down on articles. Over time an entire ecosystem of technology platforms and service providers — Search engines, Social media, aggregators, web analytics, Digital Advertisements, etc. — were built around the article format. In fact, technology platforms launched and incentivized initiatives like, Google AMP, Google Web Stories, Facebook Instant Articles and OG tags to programmatically read articles.

De-facto standard. Most of the content published is in the format of articles. So complete is the prevalence of articles that I complain about the article post page in an article post page.

How Humane Sites levels up WordPress’ Posts?

Long-form reading experience

Candid communicators prefer to read and write long form. However, consuming long-form on a web-page isn’t always convenient. Below are some features to make your content skimmable:

How to show table of contents in a WordPress article?

We automatically generate a multi-layer table of contents that is accessible to readers on demand. The table of contents is sticky and as you scroll the table of contents reflects your current position on the page.

Not everything can be highlighted with bold, italics, and underline. Sometimes, some lines or phrases need to stand out even more prominently. Hence, we support market highlights.

Sometimes, you might want to break your long-form content into smaller articles and stitch them together into a series using Guided Tours, which allows your audiences go to the next or previous article in the series using the arrows.

Often there are entire chunks of information — evidence, example, explanation, description, FAQs — in long-form text that support the core argument but isn’t core by itself. We recommend putting such text in our Content Toggle Block.

Why this matters:

  • It gives your audience the agency to pick-and-choose the parts that are relevant to them.
  • This is backed by research. In this insightful paper, Shirish Kulkarni demonstrates that inverted pyramids are a legacy of earlier communications technologies like the telegraph. However, that isn’t the best way to write in the digital age.



Embed supporting content

How to embed charts inside of WordPress articles?

Embed your Google Sheets powered 10000ft dashboards in your article to showcase data as evidence.


Allow audiences to up or down vote content

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