In this role, you’ll work across a variety of digital channels, tailoring our communication to appeal to different segments and needs across the customer journey. We’ll lean on you to write product documentation and website copy that converts, inspires, and educates. Key mediums that you’ll be responsible for include: website, blog, landing pages and social media
Experience — 2 to 3 years
Location — New Delhi, India
Key Responsibilities (not limited to):
- Craft engaging website copy that drives measurable results.
- Writing copy for a SaaS product for easy onboarding. This includes button names, help text, support documentation, chat messages, error messages.
- Maintain brand tone and voice consistency across all marketing channels.
- Proactively incorporate customer insights and data into our marketing content and messaging on a continuous basis.
- Analyze channel data to uncover meaningful insights and opportunities that lead to growth.
- Working closely with developers and support team members to write new feature announcements.
- Collaborate with in-house tech team to communicate with clarity and consistency.
- Have at least 2-3 years of experience in a similar role. Past experience working in tech/ WordPress company building web products and familiarity with marketing technology products is advantageous.
- WordPress.org Experience: You’re comfortable with writing and formatting posts, pages and uploading images on WordPress.
- Copywriting and Editing: You can understand your audience and use their own language to position products as solutions to their pain points. Your writing is persuasive and gets conversions, not just traffic
- You can demonstrate excellent writing skills and the ability to distill complex, technical concepts into concise, bold copy.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Have extensive experience working in marketing automation and CRM to create and publish email campaigns.
- Knowledge of SEO