Design For Cognition | The Humane Club
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We help businesses, media, think tanks, and NGOs with modern, and elegant websites.

Get your point across

A weekly publication that helps you be more comprehensible, persuasive, and memorable online.

Ideal for researchers, journalists, & businesses who are working on a project, product, or company.

Launching in spring 2021.

Why is this relevant?

The brain burns calories to comprehend messages. If the message is cluttered, confusing, seems irrelevant or inconsistent, then comprehension can feel like running on a treadmill.

Why now?

The average attention span on the Internet is a mere seven seconds. Within these first seven seconds, the reader decides whether he wants to continue. In fact, people do not read websites, they scan them.

How it helps?

The process of designing and implementing are quite distinct. The clarity of the former is needed before embarking on the later. This guide helps you do a discovery. It helps you find and clarify your message.

Strive for change together

Design For Cognition

Strive for change together

Design For Cognition

Posted by Dhara Shah.
Last updated on Mar 25, 2021, at 1:26 pm IST
Published on Nov 05, 2020, at 2:22 pm IST

A weekly publication that helps you be more comprehensible, persuasive, and memorable online.

Ideal for researchers, journalists, & businesses who are working on a project, product, or company.

Launching in spring 2021.

Why is this relevant?

The brain burns calories to comprehend messages. If the message is cluttered, confusing, seems irrelevant or inconsistent, then comprehension can feel like running on a treadmill.

Why now?

The average attention span on the Internet is a mere seven seconds. Within these first seven seconds, the reader decides whether he wants to continue. In fact, people do not read websites, they scan them.

How it helps?

The process of designing and implementing are quite distinct. The clarity of the former is needed before embarking on the later. This guide helps you do a discovery. It helps you find and clarify your message.