Design for Cognition | Now, every company is a media company. But how? Made with Humane Club

Be more clear, persuasive, and memorable online

Methods to help candid communicators — journalists, researchers, small businesses — get their point across.

The brain burns calories to read. If your message is cluttered, confusing, irrelevant, or inconsistent, then comprehension can feel like running. Employ principles from cognitive psychology to get your point through.


Or read the posts by topic.

Trust, Evidence, Truth

Storytelling

Structure

Consistency

Design for Cognition

Read more

Design for Cognition

Published Jun 14, 2021
Updated Jul 20, 2021

Methods to help candid communicators — journalists, researchers, small businesses — get their point across.

The brain burns calories to read. If your message is cluttered, confusing, irrelevant, or inconsistent, then comprehension can feel like running. Employ principles from cognitive psychology to get your point through.

Latest

Or read the posts by topic.

Trust, Evidence, Truth

Storytelling

Structure

Consistency