A weekly publication that helps you be more comprehensible, persuasive, and memorable online.
Ideal for researchers, journalists, & businesses who are working on a project, product, or company.
Launching in spring 2021.
Why is this relevant?
The brain burns calories to comprehend messages. If the message is cluttered, confusing, seems irrelevant or inconsistent, then comprehension can feel like running on a treadmill.
The average attention span on the Internet is a mere seven seconds. Within these first seven seconds, the reader decides whether he wants to continue. In fact, people do not read websites, they scan them.
How it helps?
The process of designing and implementing are quite distinct. The clarity of the former is needed before embarking on the later. This guide helps you do a discovery. It helps you find and clarify your message.