Inspired from Zettelkasten, a card is a self-contained unit of information that is likely to be closely related to the concepts and topics you are working with.
Run a Twitter-like feed on your website where you publish new cards daily. Compile the week’s best cards into a weekly newsletter.
When audiences see the same cards being reused to support arguments, this spaced repetition is world-view building for them.
On clicking the Retweet icon, audiences see a list of all pages where this card has been used and it acts as a form of reference or citation.
Use system maps to showcase how everything is connected to everything else. For e.g., how energy access → livelihoods → health.
Collect all cards, such as facts, charts, quotes, ideas, and examples, on each topic in a filterable dashboard.
Just like users can take a piece of YouTube, Twitter, etc. to social conversations and blogs, encourage users to take your cards too.
Hence, YouTube released Shorts, Instagram released Reels, and why News Inshorts is a success despite mainstream media.
Give control back to audiences. Let them consume your information in chunks of 1-2 minute each.
Between long-form releases, maintain top-of-the-mind recall with audiences by publishing cards daily.
Convert daily back-end work — reading, writing, understanding — into audience-facing cards.