Work products are in the business of creating change.

All Work Products empower users to effect changes in their lives:

• Change Information: They add new data to the user’s existing knowledge pool. Higher insight density amplifies their value. Bloomberg Terminals and Q&A sites like Quora fit this category.
• Change Ability: These products equip users with new skills or abilities. MOOC platforms and most SaaS internet products are from this category.
• Change Action: They encourage users to act, use, try, or buy something new, often converting raw data into actionable truth. E-commerce sites are a classic example.
• Change Beliefs: Inspiring and perspective-shifting, these products prompt users to rethink their beliefs or worldview. TED talks are a prime example.