From/To Analysis

From/To Analysis helps you visually and succinctly articulate where you are today and how the future will be different. Here are some examples:

When it launched, this is how Medium.com communicated the change it was trying to drive:

Another great inspiration is this early diagram on Intercom’s website.

When veteran journalist and founder of Storyful, Mark Little, started Kinzen.com, he articulated the transformation they were trying to drive on their whiteboard.