Often there are entire chunks of information — evidence, example, explanation, description, FAQs — in long-form text that support the core argument but isn’t core by itself. We recommend putting such text in our Content Toggle Block.
Why this matters:
- It gives your audience the agency to pick-and-choose the parts that are relevant to them.
- This is backed by research. In this insightful paper, Shirish Kulkarni demonstrates that inverted pyramids are a legacy of earlier communications technologies like the telegraph. However, that isn’t the best way to write in the digital age.