Don’t invest in things that don’t give you defensible differentiation - The Humane Club Don’t invest in things that don’t give you defensible differentiation | The Humane Club Humane ClubMade with Humane Club

Don’t invest in things that don’t give you defensible differentiation


To create value, make something people want but cannot get easily elsewhere.

The secret to creating value lies in crafting a unique offering that can’t be easily found elsewhere.

However: The content industry seems to squander resources on factors that don’t provide significant distinction. Common pitfalls include investing in visual branding or web design, creating a custom Content Management System (CMS), or chasing the latest tech trends.

How we got here: Before the 2000s, the internet thrived on decentralization independent sites connected via directories and RSS feeds. Yet, as we’ve progressed, the landscape has shifted dramatically.

  • Venture-capital funded BigTech has exerted a dominating presence, asserting control over significant elements of value creation like content distribution, audience and advertiser relationships, programmatic ad networks, and content formats.
  • This relentless encroachment left less room for professionals in the content industry to truly make their mark.
Copied

Links to this Evergreen Note

None yet