It doesn’t take much imagination to think of ways for Escape Products to game “attention minutes” 

• Click-bait
• If you’ve ever seen a headline over a YouTube embed with an appeal to stick around until a certain point in a video
• Or a post that implores you to stick around for a particular list item (These 29 Advertisements Are Almost Too Clever For Their Own Good. Number 11 Got Me Good. LOL.)
• What else takes a long time? Quizzes. Games.

Footnotes:

• https://www.theawl.com/2014/08/um-is-your-facebook-about-to-get-less-dumb-wow/