Content Formats provide structure and outline so writers produce content that meets specific purpose. For example:

• A podcast is also just an mp3 file but it is a unique content format because it is a mp3 file produced in a unique way, i.e., an audio conversation where people talk and the audience feels that they are part of the live conversation taking place between the speakers.
• When the editors at restofworld.org want to cover a topic like pan-African startup, they could either produce it as a 3-minute-with interview or as a Stat of the Day.
• Similarly, a piece of content can be produced as a 1000-word blog, podcast, video, infographic, cartoon, book, or white paper.