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Information Architecture

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Use tags to communicate whether a piece of content is part of nouns — people, places, organizations, things.

However, tags cannot communicate nuanced relationships because:

  • Tags are typically one word instead of a phrase. In such situations, you should use backlinks to Evergreen Cards.
  • Tags can be added only at the entire article level while only a few lines or paragraph might be associated with the tag.
  • Finally, once tagging becomes an SOP, some editors might associate content with certain tags even though the relationship might be lose in an attempt to meet the SOP

In a tag page, include the following to avoid Context Collapse:

  • A brief 2-3 paragraph introduction explaining the topic
  • A system map that explains and interconnects various tags related to the topic

Content Formats provide structure and outline so writers produce content that meets specific purpose. For example:

  • A podcast is also just an mp3 file but it is a unique content format because it is a mp3 file produced in a unique way, i.e., an audio conversation where people talk and the audience feels that they are part of the live conversation taking place between the speakers.
  • When the editors at want to cover a topic like pan-African startup, they could either produce it as a 3-minute-with interview or as a Stat of the Day.
  • Similarly, a piece of content can be produced as a 1000-word blog, podcast, video, infographic, cartoon, book, or white paper.