Why ad-driven news products look like e-commerce sites
Most news sites were built in the advertisement economy. Every decision optimizes for driving page views.
Hence,Click-bait headlines and photos would attract users and get them to click, giving the content site a “page view.”
Let’s call this user experience the shopping experience. The shopping experience landing page will have the broadest sample of inventory/stories laid one below the other and forces users to click to another page.
Below are two screen grabs: One from Amazon and another from a news site, and you will get the idea.
In a recent tweet thread, Professor Damon Kiesow argues that.
In the next post, we discuss what happens to the user experience once the business model switches to subscription.