Venture Capital (VC) funded products are here to make a financial profit, and hence their primary goal isn’t to serve you. As a result, they get arbitrarily killed (remember Google Reader), get acquired (remember Posterous, Nuzzel), or go out of fashion (remember Orkut).
Unlike VC-funded products,Hence, it is risky to bet the data and processes that power your life’s work on VC-funded tools that could disappear at any moment. Humane products focus on being there for the long haul.
Why WordPress via Humane Club: WordPress has survived and grown annually online for over 18 years. It is unlikely to go away. If Humane Club shuts down, we commit to giving you a self-hosted version of our software so that you can continue business as usual.
Products that inspire us:
The Internet is addicted to free tools by BigTech. But, unfortunately, free isn’t free — you pay by giving up your privacy and valuable personal data. When you build your media and commerce on BigTech, you are a tenant in their establishment. They own your data and audience.
Humane products de-platformed, demonetized, or without exposing your life’s work to the vagaries of algorithm changes.without the fear of being
Why WordPress via Humane Club: WordPress is open-source (read: Can WordPress save the internet?). However, as is the case with most open-source software, WordPress is tough to use. We simplify the complexities of WordPress for you.
Products that epitomize this value:
Paul Graham famously said that Google now gives answers that are true for you. Our Internet is polarized by algorithms. Civic conversations need . However, most platforms — Medium, Substack, Podcasts — focus on opinions ‘coz it is easy.
Why WordPress via Humane Club: WordPress is a brilliant content CMS. But, it lacks the features that candid communicators — researchers, academia, think tanks, and journalists — require to communicate data and evidence. We bring data visualization capability to WordPress.
It is common for people to stand out online for the sake of it. Influencers showcase their latest fast fashion. People eat Instagram-friendly food. While chasing the latest trend might be gratifying, in the long term, it is shallow and hollow.
Companies like Muji follow SuperNormal design, where users and their needs get the maximum space. Everything is purposefully structured and organized, so things are kept neat and out of sight. To visually differentiate, they look for greatness in small, overlooked details.
Why WordPress via Humane Club: When using WordPress, you’ll need a theme. Often businesses invest in unique-looking websites and leave no budget for operating the website. Out of the box, we provide you with a SuperNormal theme that will disappear and give space to your brand, content, and products.
Products that have Super Normal user experience:
Products that profit from advertisements use persuasive technologies — algorithms and notifications —. You keep returning to their platform and spending more time out of fear of missing out (FOMO) or by driving you into echo chambers. This does long-term harm to you, your children, your business, and your civic information space.
But life doesn’t happen in an app but outside. So Humane Products want you to. Additionally, they recognize that life can be stressful, and hence they often build gratitude right in.
Why Humane Club: If you want this for your audience or customers, then Humane Club is for you. Our user interface is clean, structured, and calm. We also do not integrate with programmatic advertisements like Google Advertisements.
Products that stand for this principle: