The Humane Way | Humane Club | The Humane Club Made with Humane Club
Hi 👋 I'm Dhara, the founder of Humane Club. We are now selectively onboarding.
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Humane replaces workarounds, messy plugins, and daily frustrations with built-in workflows, effortless organization, and clever features that levels-up WordPress in meaningful ways. Also, get insights on how to write copy and run your site.
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The Humane Way

We’re searching for products we consider humane — not something highfalutin; instead, products that address everyday daily necessities with elegance and freedom.

Below are ideas and products that best exemplify these ideas.

Photo credits by 五玄土 ORIENTO on Unsplash

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“Your Life’s Work, Powered by Our Life’s Work” – Zoho

Venture Capital (VC) funded products are here to make a financial profit, and hence their primary goal isn’t to serve you. As a result, they get arbitrarily killed (remember Google Reader), get acquired (remember Posterous, Nuzzel), or go out of fashion (remember Orkut).

Unlike VC-funded products, your identity, businesses, initiatives, and causes are your life’s work. Hence, it is risky to bet the data and processes that power your life’s work on VC-funded tools that could disappear at any moment. Humane products focus on being there for the long haul.

Why WordPress via Humane Club: WordPress has survived and grown annually online for over 18 years. It is unlikely to go away. If Humane Club shuts down, we commit to giving you a self-hosted version of our software so that you can continue business as usual.

Products that inspire us:

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10000ft Dashboard: Found Humane: Long Haul
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Own your data, audience, business.

The Internet is addicted to free tools by BigTech. But, unfortunately, free isn’t free — you pay by giving up your privacy and valuable personal data. When you build your media and commerce on BigTech, you are a tenant in their establishment. They own your data and audience.

Humane products give you control and choice to operate decentralized owned media and commerce without the fear of being de-platformed, demonetized, or without exposing your life’s work to the vagaries of algorithm changes.

Why WordPress via Humane Club: WordPress is open-source (read: Can WordPress save the internet?). However, as is the case with most open-source software, WordPress is tough to use. We simplify the complexities of WordPress for you.

Products that epitomize this value:

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10000ft Dashboard: Found Humane: Own
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Constructively add to the Civic Information Space

Paul Graham famously said that Google now gives answers that are true for you. Our Internet is polarized by algorithms. Civic conversations need views backed by data and evidence. However, most platforms — Medium, Substack, Podcasts — focus on opinions ‘coz it is easy.

Why WordPress via Humane Club: WordPress is a brilliant content CMS. But, it lacks the features that candid communicators — researchers, academia, think tanks, and journalists — require to communicate data and evidence. We bring data visualization capability to WordPress.

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10000ft Dashboard: Found Humane: Evidence
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More Coffee. Less Froth.

It is common for people to stand out online for the sake of it. Influencers showcase their latest fast fashion. People eat Instagram-friendly food. While chasing the latest trend might be gratifying, in the long term, it is shallow and hollow.

Companies like Muji follow SuperNormal design, where users and their needs get the maximum space. Everything is purposefully structured and organized, so things are kept neat and out of sight. To visually differentiate, they look for greatness in small, overlooked details.

“It is tempting to describe Muji’s goods as basic, but that would belie the sophistication and premeditation at work.”

THE NEW YORKER in an article on MUJI

Why WordPress via Humane Club: When using WordPress, you’ll need a theme. Often businesses invest in unique-looking websites and leave no budget for operating the website. Out of the box, we provide you with a SuperNormal theme that will disappear and give space to your brand, content, and products.

Products that have Super Normal user experience:

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10000ft Dashboard: Found Humane: SuperNormal
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Feel calm, mindful, and less distracted.

Products that profit from advertisements use persuasive technologies — algorithms and notifications — to mold your behavior, opinions, and attitudes to meet their company objectives. You keep returning to their platform and spending more time out of fear of missing out (FOMO) or by driving you into echo chambers. This does long-term harm to you, your children, your business, and your civic information space.

But life doesn’t happen in an app but outside. So Humane Products want you to get the job done as soon as possible and exit. Additionally, they recognize that life can be stressful, and hence they often build gratitude right in.

Why Humane Club: If you want this for your audience or customers, then Humane Club is for you. Our user interface is clean, structured, and calm. We also do not integrate with programmatic advertisements like Google Advertisements.

Further reading:

  • Ledger of harms of persuasive technology by The Center for Humane Technology

Products that stand for this principle:

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10000ft Dashboard: Found Humane: Calm
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Humane products entertain and educate.

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10000ft Dashboard: Found Humane: Educate.Entertain

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