Thomas Edison famously said: “I have not failed. I’ve just found 10,000 ways that won’t work.” The news industry has seen 10,000 waves of optimistic innovation, yet the flux in the industry continues. What brings hope is that Edison finally succeeded.
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Since the start of Covid-19, more digital news companies have started actively looking at subscriptions as a revenue stream along with advertising, sponsored content, and events. In this category, we evaluate what gets people to pay for content and how can leaders at newsrooms optimize for it.