Passion Work Products (DTC)

One can build media products to address the information needs of people who are deeply passionate about certain hobbies, topics, or beliefs. This is a work product because the tribe takes their passion seriously enough.

Owners of passion work media products should be an integral part of the subculture they participate in. This gives them the understanding to launch authentic products that capture the nuances of that subculture — its myths, legends, and iconography.

Driving the news: Below are few examples:

• Team BHP serves the interest of off-road driving.
• The School of Life addresses interest in philosophy and emotional intelligence.
• Townsends on YouTube talks about 18th century lifestyle in the Americas.
• Bangalore based Tagda Raho and The Flowing Dutchman caters to enthusiasts of Hanuman Gadas, an Indian martial art.
• Kings and Generals on YouTube talks about the major battles that shaped history.
• Meat Eater serves audiences who are deeply interested in hunting and meat eating.
• Adherents of the Falun Gong movement can support shows like China Uncensored
• The casual Indian conservative is likely to pay for Swarajya Magazine
• Sharan India helps vegans in Mumbai
• Comic Con is an international vibrant community for those passionate about Comic Books
• Ragya.com
• Tortoise Media runs ThinkIns events for their members. These events provide members with an opportunity to discuss issues with editors.
• The Maker Mind Newsletter by Anne-Laure Le Cunff (nesslabs.com) Your weekly dose of practical neuroscience-based insights
• Morning Brew: Wall Street Journal for millennials
• Chartr Data storytelling
• Subscribe to The Hustle Daily Newsletter – The Hustle
• Learn faster, Think better, and make Smart Decisions (fs.blog) Noise cancelling headphones for the internet
• I’m Khe Hy, I blog at RadReads and teach Supercharge your Productivity Oprah for millennials

Details: Such products are monetized with a small subscription fee, affiliate sales, or by selling branded products, etc. Some sites also take donations.