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Passion Work Products (DTC)

One can build media products to address the information needs of people who are deeply passionate about certain hobbies, topics, or beliefs. This is a work product because the tribe takes their passion seriously enough.

Owners of passion work media products should be an integral part of the subculture they participate in. This gives them the understanding to launch authentic products that capture the nuances of that subculture — its myths, legends, and iconography.

Driving the news: Below are few examples:

Details: Such products are monetized with a small subscription fee, affiliate sales, or by selling branded products, etc. Some sites also take donations.

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