Professional Work Products (B2C)

Then there is media that helps you towards your professional commitments. Audiences have a higher willingness to pay for such products compared to that for passion based products.

The details: Professional work products that are sold through subscriptions should be expensable to your subscriber’s employer.

• However, this results in unintended churn as your subscribers will naturally change jobs, which in turn will cause their email IDs and corporate credit cards expiring.

Driving the news: Below are few examples:

• Stratechery by Ben Thompson – On the business, strategy, and impact of technology.
• Most business news products like WSJ, FT, The Ken, and the Morning Context fall in this category.
• EPW (Economic and Political Weekly) is a work product for social science researchers and students.
• Grant’s Interest Rate Observer costs $1,295 a year.
• Then there are trade publications like Digiday, Industry Dive, and Skift.
• RADAR by Thought Works helps agencies decide on maturity of technology stacks.
• The Information reports deeply about the technology industry.
• 2pml analyzes the intersection of media and commerce.
• Holloway — Books by experts on business, technology, creativity, and personal growth
• Your next business idea, delivered weekly | Trends by the Hustle
• Stitchers
• Q&A sites like Quora