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Professional Work Products (B2C)

Then there is media that helps you towards your professional commitments. Audiences have a higher willingness to pay for such products compared to that for passion based products.

The details: Professional work products that are sold through subscriptions should be expensable to your subscriber’s employer.

  • However, this results in unintended churn as your subscribers will naturally change jobs, which in turn will cause their email IDs and corporate credit cards expiring.

Driving the news: Below are few examples:

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