Then there is media that helps you towards your professional commitments. Audiences have a higher willingness to pay for such products compared to that for passion based products.
The details: Professional work products that are sold through subscriptions should be expensable to your subscriber’s employer.
- However, this results in unintended churn as your subscribers will naturally change jobs, which in turn will cause their email IDs and corporate credit cards expiring.
Driving the news: Below are few examples:
- Stratechery by Ben Thompson – On the business, strategy, and impact of technology.
- Most business news products like WSJ, FT, The Ken, and the Morning Context fall in this category.
- EPW (Economic and Political Weekly) is a work product for social science researchers and students.
- Grant’s Interest Rate Observer costs $1,295 a year.
- Then there are trade publications like Digiday, Industry Dive, and Skift.
- RADAR by Thought Works helps agencies decide on maturity of technology stacks.
- The Information reports deeply about the technology industry.
- 2pml analyzes the intersection of media and commerce.
- Holloway — Books by experts on business, technology, creativity, and personal growth
- Your next business idea, delivered weekly | Trends by the Hustle
- Q&A sites like Quora