Nudges for Conversational Marketing | The Humane Club Humane ClubMade with Humane Club
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Conversational Marketing

For a happy and satisfied customer base.

Ensuring a satisfied customer base is key, but just how can we ensure this? Well, it all starts with simply the way you reach out to your customer since the conventional B2B model of using forms and e-mails to generate leads has lost steam as it’s perceived as cold and impersonal.

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Why use nudges

The modern customer wants a personalized experience. So, establishing relationship with your customer should hinge on creating an authentic experience for them through conversational marketing. We, at Humane Club, understand that personal engagement is key but we also believe that our customers’ likes and dislikes are paramount. So, we have created nudges or soft prompts that can be positioned strategically across your website to drive traffic to the right web page, product, subscription, etc.


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Four key features of our nudges

Non-intrusive and non-irritating: Strategically place them to ensure they don’t obstruct our readers’ browsing experience by popping up anywhere.

Humane: Make them appear more human-like or relatable by adding your picture with a personalized greeting.

Contextual: Add nudges to show contextual message at the right place and right time. For instance, the ‘Careers’ page can have a picture of your HR manager along with an appropriate greeting message – ‘Hi, we are hiring for….’. You can also change your CTA button to read ‘Apply now or Submit CV’. Also, for sales or product pages, you can display a picture of your sales executive or founder and CTA as ‘Book an appointment/ Book a demo.’

Page-centric: Our nudges are currently page based, but we plan to support campaign triggered techniques in the near future. These would include:

  • Showing pop-ups to prevent visitors from exiting your website by monitoring their behavior.
  • Displaying a relevant offer to your visitor only once they have reached a specific section on your web page.
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The nudges we offer

Humane Club offers six types of nudges that can be strategically placed across your website to convey key ideas and convert leads.

Bot

This nudge looks like a chat bot and appears at the bottom right hand corner of your web page. You can personalize this nudge by inserting your picture over it along with a friendly greeting. You can use this bot to start a conversation with your customer. You can configure the bot by adding:

  • Brief description about your business
  • Contact form for your customers to reach out to you
  • Link to your About page
Bot

Top: HelloBar

This nudge appears as a horizontal panel at the top of your web page. It supports a single line message along with a call to action (CTA) button. This nudge appears non-intrusive, yet conveys your message effectively. You can customize the message on this nudge to attract visitors to subscribe, download a white paper, etc.

Top HelloBar

Bottom: HelloBar

This nudge is the same as Top: HelloBar nudge, but it appears as a horizontal panel at the bottom of your web page. This nudge can be used to remind your readers to take action after they have read your content.

What’s new

This nudge appears as a horizontal panel above the header of your web page. You can use it to announce updates or new releases.

Post-it

This nudge looks like a Post-it sticky note and appears at the center of your web page to communicate an important message like an outage or other critical information.

Post-it

Modal: Letter

This nudge looks like a letter and supports more number of characters than a Post-it nudge. For example, it can be used to share a letter from the founder.   

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Best practices for designing your nudges

  • Add context to your conversations. You can customize your nudges as per pages on your website.
  • Customer-centric. The nudges should address the needs of the customers rather than the business.
  • Easy engagement. The nudges must ensure that people are able to easily engage with your business. This will help in converting right leads quicker.
  • Show off your brand personality. These nudges can be used not only to engage, but also to show off your brand personality. You can use a great copy, image, emojis, and videos to lend personality to your messaging conversations and urge your customers to keep engaging with your brand.
  • Quicker access to a shared knowledge base. A successful conversational marketing strategy  relies on fast and reliable access to a shared knowledge base that includes data such as communication history and necessary customer information.
  • Seamless interactions. You can ensure smooth interactions by using your CRM to promote events, products, disperse content, and offer support..