Cards: Short-form content for WordPress | The Humane Club Humane ClubMade with Humane Club
Block Pattern: Slim Fit


Cards: Short-form content for WordPress

Inspired from Zettelkasten, a card is a self-contained unit of information that is likely to be closely related to the concepts and topics you are working with.

Why publish short-form content?

Audience’s online are reading more short-form than ever. Hence, YouTube released Shorts, Instagram released Reels, and why News Inshorts is a success despite mainstream media. With Cards, you too can publish short-form content in your WordPress.

Give control back to audiences. Let them consume your information in chunks of 1-2 minute each.

Between long-form releases, maintain top-of-the-mind recall with audiences by publishing cards daily.

Convert daily back-end work — reading, writing, understanding — into audience-facing cards.

Block Pattern: Regular

How to use cards on your website

Keep your website updated

Run a Twitter-like feed on your website where you publish new cards daily. Compile the week’s best cards into a weekly newsletter.

Reuse cards in Articles

When audiences see the same cards being reused to support arguments, this spaced repetition is world-view building for them.

Find related content

On clicking the Retweet icon, audiences see a list of all pages where this card has been used and it acts as a form of reference or citation.

Visualize your grand theory

Use system maps to showcase how everything is connected to everything else. For e.g., how energy access → livelihoods → health.

Be reliable source of facts

Collect all cards, such as facts, charts, quotes, ideas, and examples, on each topic in a filterable dashboard.

Encourage audiences to use cards

Just like users can take a piece of YouTube, Twitter, etc. to social conversations and blogs, encourage users to take your cards too.

Block Pattern: Slim Fit

What kind of cards can you produce?

Create concise, information-rich cards by asking your team to:

  • Annotate their daily reading — papers, books, news articles, and blogs — into interesting quotes, ideas, news events, and examples.
  • Write original opinions, takes, or summaries of their readings.
  • Break snippets of information (e.g. charts) from your long-form into Cards

You can then organize these cards into clear buckets. For example, in his blog, Ritvvij converts his daily reading into following buckets:

  • Backdrop,
  • Causality, Challenges, Characteristics, Comparison,
  • Data,
  • Event, Example,
  • Fact, Fun side,
  • How it works, How to,
  • List,
  • Output,
  • Pros and cons,
  • Quote,
  • System map,
  • Take, Types,
  • Why, What if, What is/are

How to make good cards?

Optimize for insight density, i.e., number of AHA! moments per 50 words. Here’s a good example: Marketing guru Seth Godin created three 2-minute podcast episodes.