Made in Humane Club
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CopiedSimple and privacy-friendly alternative to Google Analytics. https://plausible.io/
CopiedLaunched in 1995, Zoho is a billion dollar company that serves millions of SMEs worldwide.
CopiedThe first website in the world to provide mass & public access to research papers. https://sci-hub.do
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Research and data to make progress against the world’s largest problems. https://ourworldindata.org
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Enrich your stories with charts, maps, and tables. https://www.datawrapper.de
CopiedThe Dos and Don′ts of Presenting Data, Facts, and Figures. https://www.amazon.in/Street-Journal-Guide-Information-Graphics/dp/0393347281
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A few years ago, I came across a Japanese consumer goods brand called Muji. What struck me was their rationale and contrarian approach to building their product-based business.
Their tagline – “Lower prices for a reason” – communicates that their products are low-cost, not because they are cheap, but because their manufacturing process is efficient.
Their three steps to achieving low cost are:
- Selection of raw materials
- Streamlining of processes
- Simplification of packaging
They give an example on their website:
“For instance, if you omit the bleaching process for pulp, the resulting paper is light beige. MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh.”
In a world full of over-embellished, shiny, refined products, simplifying raw materials and processes gave Muji a competitive differentiation while reducing prices for their customers.
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You do not have fear of missing out (FOMO). You are ambitious but not aggressive about it. I’m sure you’d want this for the Internet we all inhabit.
Problem: However, products that profit from Digital Advertisements use persuasive technologies — algorithms and Push Notifications — to mold your behavior, opinions, and attitudes to meet their company objectives. You keep returning to their platform ()DAU/MAU) and spending more time out of FOMO or by driving you into echo chambers. This does long-term harm to you, your children, your business, and your civic information space.
Solution: But life doesn’t happen in a Mobile Apps but outside. So Humane Products tend to be Work Products, i.e., they want you to get the job done as soon as possible and exit. Additionally, they recognize that life can be stressful, and hence they often build gratitude right in.
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