A curated list of things that saw, felt, heard, smelt, and tasted what it means to be Humane.
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A Digiday article talks about the cautionary story of Mic.com. It started in 2012 and across its lifetime has raised ~ $60 million. From 2012 until 2019, it has pivoted its Niche and Formats multiple times, each time struggling to find a moat.
There are many such stories of badly selected niches:
Fairphone is a small phone manufacturer based out of Europe that builds modular phones that can be repaired. Yes! A repairable electronics product in the 2020s! I want to buy a Fairphone because:
DM Ritvvij Parrikh.
Found Humane is a community-run initiative. It was inspired from the Little Big Details blog that ran from 2010 until 2017. Another inspiration was Muji’s Found Muji campaign. To contribute ask yourself these questions every day, every moment of time: