An opinionated guide to media product frontiers for candid communicators — news, journalism, independent media, researchers, academia, small businesses — to build a respectable, modern, effective web presence online.
What is the value that you create for your audiences? What is the maximum amount that they would pay for your product?
Leave behind value on the table. Audiences should get more value out of your products than the price of the product.
If your and your competitor’s products provide similar value then you can only compete on price which is a bad bet.
Willingness to sell is the least compensation that employees and suppliers would accept for their product or service.