Owned Network

Owned Identity is people knowing about you. Network is a function of whom you know and it represents access that you’ve within an ecosystem. Network is a much stronger bond because people within a network rely on each other.

Networks to build:

• Strategic Network: Keep track of what’s really going on to scan the environment and know what the opportunities are that are out there that your team might take advantage of or the challenges or the threats they need to prepare for.
• Operational Network: People who’ll help you get things done.
• Development Network: Who do you need to know and be in connection with and have a relationship with to help you continue to grow and develop?

How to build them:

• Network are the friendships or acquaintances with whom you have worked or studied together. This in turn generates a “bond” and thus a certain level of trust and loyalty.
• You typically have to Buy your way in. They should be willing to invest in you by giving you their own Labor, Capital, Judgment, etc.
• Invest in high-potential people.
• Add something to each social interaction.
• Avoid Zero-sum game and play Positive-sum Games.

Footnotes:

• ‘The Best Way to Play Office Politics’ on Harvard Business Review’s YouTube Channel https://www.youtube.com/watch?v=UGdRyPN3IRk