Become a long-term, go-to-destination for charts on the topic you specialize in. This is a tangible work product that will save your audiences time in finding data to back their arguments. In fact, often journalists, see charts as pre-content for their articles.
Why it matters: As candid communicators — researchers, academia, analysts, management consultants, bureaucrats, journalists, venture capitalists, policy makers, etc. — we prefer to ground our understanding of the world in evidence and data.
Here’s how you can publish charts:
Photo Gallery is a well-established content format that has given billions of page-views. The nerdy version of it is the Chart Gallery. Each gallery is on one topic and is essentially a collection of charts with a crisp description per chart.
Pick a topic, say Gender Participation in the Labour Force, and launch a ‘Chart Feed’.
If you are running a newsletter or have social media handle, then your communications team can pick one of these charts and publish them as ‘Chart Of The Day’. Such products tend to become habit-forming.
The Times of India created a property called Start Your Day With TOI+, which had one Chart of the Day.
restofworld.org is a news publication that runs a property called Stat of the Day. Below are some screenshots: