Shelf Life

The cost of producing high-quality editorial product is high. However, the Digital Advertisements business model values page views irrespective of whether the content is cat videos or highly researched content. Hence, it is highly recommended to create to evergreen content, like Work Products, deep explainers, Timeline, and data dives can explain the Context. Such content remains usable months/years in the future.

• News is a fast-moving consumer good. Hence, most news is about reporting what is happening. However, this content tends to be fast-moving, shallow and has short shelf-life.
• To maintain high shelf life content, you need to invest in a workflow that allows for updating of previously published content.