Website for the Indian Division of an International Karate Organization
Who: Formed in 1976, The World Seido Karate Organisation combines traditional practices of karate as a martial art with the beliefs and principles of Kaicho Tadashi Nakamura that have been honed by him over fifty years of learning and teaching karate.
What: Focillon wanted to create an interactive map based website to show 2000+ cultural points of interest across the world supported in English and French languages.
Solution: Old website to new website with 4 pages
Membership Period: 2022
Products Used: Super Normal
There is a common misunderstanding among small to medium sustainable businesses that they do not need a website to market themselves. They feel that they can solely rely on customer loyalty, referrals, etc. to market and maintain their market presence.
Seido Karate’s website has been designed to prove that small businesses too can benefit from a well-designed information architecture that addresses customer’s basic queries like contact details and FAQs about Karate.
The information architecture is designed to ensure that visitors get their queries answered immediately.
- The video with CTA button on the top of the homepage educates the visitor about karate and prompts them to get in touch by clicking the CTA button underneath it.
- The gallery of images showcases the institute’s infrastructure and wins credibility.
- The FAQ and contact information in the footer makes it easy to get all queries answered at one place.
Clean reading experience
The About page is divided into sections with a clear page width and complementing visuals which has been achieved through Humane block patterns. This ensures that the reader can easily and quickly grasp relevant information.
Theme and visuals
The website’s theme has been maintained across all pages. The visuals used are in line with the Japanese culture and its karate background.
A dedicated contact page with well-defined sections to entice the visitors to get in touch in whatever way is feasible for them.