In 1994, James Jebbia started Supreme, a small skateboard shop aimed at the New York skating scene. Over the next 25 years, Supreme expanded into high-quality clothes and accessories and became a staple in the streetwear community.
- As a result, when Supreme drops new collections twice a year, there are often long lines of Supreme fans, often called Supremeheads or Hypebeasts, outside Supreme stores.
- In November 2020, VF Corporation acquired Supreme in an all-cash deal for $2+ billion.
Why Supreme: Unlike the Tulips and the NFT market today, Supreme has been in the Collectibles business for over 25 years.
- Supreme isn’t in the apparel and accessories business. It is in the collectibles business. It has made collectible clothes, shoes, crowbars, bricks, bandaid, bling, caps, and skateboards, to name a few.
- It has outlived many recessions and bubbles and has steadily grown into a multi-billion dollar brand.
Supreme is valuable because the community it participates in — the streetwear community — believes so. Why else would someone pay $200+ for a brick from Supreme? https://stockx.com/supreme-clay-brick-red