People have a tendency to attribute value to an individual or company based on their accumulated embodied cultural capital, which can be derived from either their personal identity (such as gender, ethnicity, color, race, caste, etc.) or the distinctive knowledge, perspectives, and abilities they acquire from their unique circumstances.

Why it matters: Recognizing the significance of this, identifying and embracing an Owned Identity that aligns with one’s embodied cultural capital can aid in developing a Niche that is more closely connected to their personal experiences.

• However, this advantage tends to favor those who already possess significant leverage, resulting in unequal opportunities.

How: To leverage this aspect effectively, investing in the art of storytelling can prove beneficial.