Q&A

A common Formats of content products is Q&A. It can take the form of:

• Quora and Stackoverflow where the community answers the questions raised from within the community
• ChatGPT and Bing’s Chat where AI answers the questions
• Or ‘Ask the Expert’ columns in newspapers where designated experts answer questions

Example: Many years ago, Google piloted a Q&A product called Neighbourly. It solved for:

• Strong value proposition: Solve problems in people’s lives with news
• Identification: Collecting user identification and First Party Data so we give them value
• Intent-based notifications instead of Spray-and-pray: Getting users to subscribe to emails and Push Notifications
• Personalization without AI: Users choose what they want