Q&A - The Humane Club Q&A | The Humane Club Humane ClubMade with Humane Club


A common Formats of content products is Q&A. It can take the form of:

  • Quora and Stackoverflow where the community answers the questions raised from within the community
  • ChatGPT and Bing’s Chat where AI answers the questions
  • Or ‘Ask the Expert’ columns in newspapers where designated experts answer questions

Example: Many years ago, Google piloted a Q&A product called Neighbourly. It solved for:

  • Strong value proposition: Solve problems in people’s lives with news
  • Identification: Collecting user identification and First Party Data so we give them value
  • Intent-based notifications instead of Spray-and-pray: Getting users to subscribe to emails and Push Notifications
  • Personalization without AI: Users choose what they want
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