Have you ever finished writing a blog post on a website and realized it might be relevant to show it on ‘Latest’ section on homepage and on a project page? How do you achieve something like this? Duplicate the post at two different places? Now imagine, what if you had to show them at four different places? You see, the entire process of duplicating just doesn’t seem right and is extremely time consuming.
Now, you can use playlists and show content at multiple places without copy pasting it. Playlists lets you write the content once and show them at relevant places based on context.
Let’s understand a bit more with a few examples.
Playlists: timeless way of building
Many songs are evergreen. Yet based on the situation — exercise, study, dinner, party — we mix-and-match songs to create personalized playlists that suits the occasion. Then why can’t we achieve this with content and commerce.
A playlist is nothing but a collection of content — a blog post, video, event, aggregation, products.
Let’s take a look at an example: FabIndia — an e-commerce store — neatly organizes all categories in MECE, i.e. mutually exclusive collectively exhaustive. There’s a category for Mens’ clothing versus Women’s clothing. But collections mixes content and products from across various categories.
Here’s another example. Let’s learn from Audible. Audible is a platform that sells audiobooks. Like any other library or bookstore, they organize their books by genre, sub-genre, authors, year, ratings, language, etc. Yet, when the anti-race riots broke out in the United States in May 2020, Audible was able to quickly curate a playlist of books on the topic. This is possible with technologies like playlists.
Surface content and products on the fly by mixing-&-matching categories, formats, tags, and authors. Additionally, you can use playlists to filter, search and sort posts into any order. Playlists are ideal for content that adds up over time: courses, series, tutorials.
Here’s a peek into how our members are using playlist
An online media publication narishakti.in is using playlists to show relevant articles on latest section of the homepage and on project pages.
theclimatelink.org — a platform that aggregates climate research across the globe is using playlist to show list of all the climate research on their search page. A user can also see same research by keywords on a specific keyword page (eg: Climate).
France based not-for-profit consultancy focillon.org is using playlists to help their audience explore cultural content by region, country, theme and format on top of map.
Delhi based zero-waste, sustainable business figandmaple.in is using playlists to sell their products online. Same dishes can be explored by menu, by chef’s recommendations or through pre-created categories like appetize, burgers, pancakes etc.
We hope you find playlist useful. In our next release, we will explain different types of playlist and which one to use when.